Building brands and products that are good for people and our planet.
Nutrition & Sustainability Strategy For Mission-Driven Business
We know what a difference maker sustainably produced, nourishing food can be. The global pandemic has brought into laser focus for consumers the importance of diet in maintaining healthy mind and body. In late 2020, 77% of survey responders declared 'health and wellbeing' as a major driver of their food purchases.
Sustainably produced food is also crucial in our fight against climate change, deemed the "defining issue off our time." Mission-driven brands can be leaders in bringing products to the world that sustain better health, while conserving vital land, energy and water resources while being good to those who produce them.
We are inspired to help you be part of the solution.
Strategic Nutrition Design provides services that incorporate best practices customized for your business. These strategies are sustainable, scalable and differentiating so that you can achieve business success...all while doing right by people and our planet.
Businesses We've Proudly Served
"Alison has a natural sense for leadership and demonstrates an uncanny ability to point out the necessary considerations that matter in decision making. She is extremely knowledgeable and offered keen insights when we were crafting our company's brand story. Her ability to juggle between creativity and precise execution made a great difference in the projects we did together. I highly recommend her."
--Mara Behrens, Head of Marketing & Design, Chowbotics at Doordash
Food/Wellbeing Brands & CPGs
As a foodmaker, you know how much it takes to make your food dream a reality. Hours of product testing and tweaking, packaging, distribution...the list goes on. Beyond something delicious, your potential eaters are looking for new, innovative ingredients that serve a functional purpose (aka functional foods) while meeting their lifestyle preferences (gluten-free, dairy-free, paleo, etc.). With our love for all things culinary, along with experience and know-how, let’s collaborate on ways we can help you maximize delicious without sacrificing nutritious.
Key Areas of Focus
Alternative & Plant-based Proteins
Functional Foods & Ingredients
"We really appreciated the fast turn around and are excited to work the content into our web page. The quality was awesome! We will definitely be in touch with additional needs as they arise."
--Steve Gmelin, VP Digital Digital Sales & Strategy, Aloha
"Alison is a unique combination of nutrition expert, anthropologist, and strategic business partner. She’s incredibly thorough with her research and understanding; has insatiable curiosity and desire to learn; and is able to translate her perspective into a holistic business recommendation. I cannot recommend her enough!"
--Suzanne Sengelmann, Chief Brand Officer, Sensitive Home
We translate the science and help you connect your brand to your customers by building a story around the health and sustainability benefits of your products.
We help you establish nutrition and sustainability thought leadership in order to bring value to your consumers, peers and the industry as a whole.
We build brand loyalty and awareness through a targeted content strategy and roadmap; white papers, website development, educational content, inflluencer campaigns, podcasts, blogs and social media.
Ideation & Research
We do a deep dive to fully understand the market in order to develop delicious food concepts that meet your consumers wants and needs.
We help you leverage nutritional science and functional ingredients in order to build health promoting products that align with your brand's mission and values.
Ingredients & Formulations
Marketing & Sales